Case Studies

BonaDent Brand Positioning

Bonadent
Bonadent
Bonadent
Bonadent

BonaDent Dental Labs, a leading maker of dentures and dental implants, asked us to attract orders from the elite cadre of demanding doctors practicing high-end cosmetic dentistry. Featuring the “stars” in cosmetic dentistry, our print executions and sales materials summed up our creative positioning: “Prescribe for perfection.” We then defined how BonaDent was prepared to deliver on this message—like the continuous education provided to BonaDent’s technicians.

Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).