Case Studies

Buffalo Bills 2004 Consumer Marketing

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Buffalo Bills 2004
Buffalo Bills 2004
Buffalo Bills 2004
Buffalo Bills 2004
Buffalo Bills 2004

Driving ticket sales is the number one goal for this NFL franchise’s marketing department, so our creative strategy was designed to convey the excitement of the entire in-game experience. The result was an integrated marketing campaign inviting fans to “Be There.” By driving home that message in broadcast, print, direct mail and point-of-sale, we were able to give the Bills the hard-hitting solution they needed.

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