Buffalo Bills 2006-2007 Consumer Marketing

Driving ticket sales is the #1 goal of this legendary NFL franchise’s marketing efforts. Since the Bills drafted us in 2001, we’ve executed a creative game plan to convey the excitement of the in-game experience and powerfully persuade fans to “Be there.” To reach this goal, we’ve created a series of hard-hitting, integrated campaigns that evolve that simple message—culminating in 2007’s “Something exciting is going to happen. Be there when it does.” High-energy broadcast, print, direct mail, and point-of-sale deliver the impact the Bills need to keep Ralph Wilson Stadium rocking.