Chobani Greek Yogurt Media Relations

Chobani had a delicious new product–and a slew of competitors with national name recognition and very deep pockets. As part of our strategy to help Chobani compete, we knew we’d need to get the word out to the consumer and trade press. So Martino Flynn created a branded online press kit and Virtual Press Room to ensure the Chobani information journalists needed was available 24/7. Then we started working the phones with aggressive media relations directed at top tier consumer and industry trade media. The result? A substantial amount of tasty coverage in media ranging from Reader’s Digest, Shape, and Refrigerated & Frozen Foods Magazine to more than 40 online news sources, including Forbes, Yahoo!, and Meat & Deli Retailer.