Dermarest Direct Mail and Online Campaign

As a brand waiting to be sold, Dermarest had become the victim of marketing neglect. When new owner Insight Pharmaceuticals wanted to revive it, Martino Flynn was there to help. We created a two-pronged campaign utilizing strategies we’ve found to be highly effective: influence the influencers, and reach consumers at their most-receptive moment.

The result? A direct mail and email campaign that reached 170,000 health care practitioners and produced an offer conversion rate of over 5%, as well as a contextually targeted online banner ad and paid search consumer campaign that generated over 100,000 visits to the Dermarest website plus over 25,000 coupon downloads.