Finger Lakes Race Track

Finger Lakes Race Track needed a new, more contemporary brand positioning and personality. With a goal of attracting new visitors to the track, Martino Flynn created an integrated communications plan that emphasized various aspects of the thoroughbred racing experience. From developing an easy-to-follow wagering guide, to creating new promotional events, and mass media tactics that drove traffic and trial. The track saw attendance and wagering for promoted events increase and awareness among non-traditional visitors grow.