High Falls Brewing Company — Genesee Cream Ale
Genesee Cream Ale has always been a legendary beer in brewing circles—one of only two styles of beer that originated on American soil. Unfortunately, since its introduction and peak of success, Cream Ale had fallen on some hard times.
We reintroduced Genesee Cream Ale to a key audience—consumers who have reached a point in their lives where they are more likely to appreciate the pace of baseball, the joy of the blues, and the wisdom of their fathers. Our materials invited them to experience an American original and helped Cream Ale stand out in a sea of sub-premium beers.