Leki Product Launch

LEKI is a well-respected name around the world in trekking and ski poles. They wanted to capitalize on the large consumer walking fitness trend in Europe by introducing a new line of adjustable Nordic Walking Poles in the United States. That’s where we stepped in. We helped sell-in and support the launch of their adjustable Nordic Walking Poles to a broader range of retailers throughout North America. The strategy called for an integrated mix of trade advertising, point-of-sale materials, and public relations.