Monroe Community College Adult Learner Campaign

College isn’t just for “kids” anymore. In fact, adults age 25+ are a huge market for higher education institutions such as Monroe Community College (MCC). To succeed in marketing to a more adult audience, though, you need to understand and embrace what makes them different. Leveraging primary research, we helped MCC reach, speak to, and motivate adult learners with an integrated campaign that helped MCC exceed its forecast for new adult students.