Monroe Community College 2008 Campaign

Getting through to college-marketing-fatigued high school seniors and parents isn’t easy—especially when you’re a two-year school with a local presence so ubiquitous that students and parents assume they already know everything you have to offer. That was the challenge faced by Monroe Community College (MCC). To make sure MCC wasn’t being overlooked as a viable option for seniors, Martino Flynn created a high-impact campaign targeting prospective students and parents with a series of direct mail pieces and email blasts centered around a special open house event. The results? “Sold out” attendance, a phenomenally high 15.28% email click-through rate, and more than a 4% jump in applications.