Monroe Community College 2009 Campaign

Getting through to college-marketing-fatigued high school students and parents isn’t easy—especially when you’re a two-year school with a local presence so ubiquitous that students and parents assume they already know everything you have to offer. That was the challenge faced by Monroe Community College (MCC). To make sure MCC wasn’t being overlooked as a viable option, Martino Flynn created a high-impact campaign targeting prospective students and parents with a TV spot, outdoor and print ads. Direct mail centered around a special open house event with a targeted message based on graduation date and geographic profiles. The results? Applications increased 13.9%, enrollment was up 7% over last year and over 350 students attended the open house. MCC won a nice SUNYCUAD award for the campaign.