Blaine Pharmaceuticals / Reliadose Product Launch

Launching a new product without a big advertising budget is always a challenge—particularly when it’s an innovative product that requires some consumer education. For Blaine’s new ReliaDose medicine delivery system for infants, Martino Flynn prescribed an approach that was both comprehensive and cost-effective. MF targeted select influential media outlets and distributed press kits that included a product sample and electronic files of all the relevant product information. Also, as part of the public relations effort, a video news release and b-roll video footage were developed and distributed among the national news networks. To further support the launch, print ads were placed in targeted consumer and trade publications, and a product website was developed that provided further educational support.