Case Studies

Sucrets Defense Trade Show Initiative

Sucrets Defense
Sucrets Defense
Sucrets Defense

When the initial launch of new Sucrets Defense received little attention and product category confusion, Insight Pharmaceuticals turned to Martino Flynn to stimulate interest among buyers at the National Association of Chain Drugstores annual trade show. By creating the brand strategy, “Your Body’s Bodyguard”, MF clearly positioned the product in the immune-system booster category and developed the iconic bodyguard to gain visual attention. Our efforts generated record-setting traffic to the booth and bolstered new interest in the product.

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