Sucrets Ice "Ice Age" Promotion

While Insight Pharmaceuticals wanted to re-launch their Sucrets ICE brand nationally, it didn't look like their budget was going to be able to stretch from coast to coast. Undaunted, we identified a way to create high visibility without the kind of outlay national exposure usually requires: a partnership with Fox Entertainment based on the release of their DVD for Ice Age 3: Dawn of the Dinosaurs.

That partnership paid serious dividends. Backed by traditional marketing tactics, as well as a specially developed classroom curriculum and contest, Sucrets ICE enjoyed a big jump in sales. During the marketing push in the final four months of 2009, Insight sold 70% more Sucrets ICE than in the first eight months of the year combined.