Canandaigua National Bank & Trust
Technology with Personality
CNB is a locally owned community bank that has built its reputation on personal service for more than 125 years—but to thrive in a competitive marketplace, it needed to reassure customers that its technology is on par with larger financial institutions. To communicate these seemingly contrasting messages, we simply stayed true to the brand.
CNB has built its reputation on personal service.
In a series of TV spots highlighting CNB’s banking technology—rather than focusing on the features, cool as they are—we told warm, human stories of how they benefit the people who use them:
The story of a woman who’s so connected to her bank, that it’s hard to tell whether she’s at home or in the branch.
Members of the same family who connect with the bank in very different ways.
And a Dad who uses a mobile app to send his college daughter the money she needs to get home.
The TV campaign was backed by in-branch signage, plus print and online advertising. In the first 30 days post-launch, the number of customers who adopted CNB Mobile Banking spiked by 66%. Proving once again that a consistent brand generates reliable results.