Growing and evolving with a client from startup to acquisition.
Martino Flynn was with Fibertech Networks from the very beginning. We created their brand identity, including their first logo. We also developed their website and first sales collateral materials, helping launch them on a 15-year journey of growth and success. They went through a number of significant changes over that time—as did the ways we helped support the company.
Creating lead generation programs to conquer new markets.
As a new company expanding into cities across the Northeast, Mid-Atlantic, and Midwest, Fibertech had to constantly feed the sales funnel for their metro-area fiber optic networks. Martino Flynn helped generate leads for their sales team with aggressive direct marketing campaigns using a mix of promotional incentives and testimonials.
Shifting strategy to sell additional services.
The addition of "lit fiber" to Fibertech's product portfolio was a turning point for the company—a change that also required a major shift in marketing strategy. Martino Flynn helped Fibertech make that transition as they began marketing a completely new suite of services to an entirely new target audience.
Taking advantage of more sophisticated marketing tools.
As Fibertech continued to grow and evolve, so, too, did the tactics and technology we utilized to help Fibertech tell their story and further establish themselves as an industry leader, including video and interactive presentations.
Helping create a company too good to pass up.
Fibertech grew into a highly regarded company that owned and operated fiber optic networks of more than 12,000 route miles in 30 cities. Not just highly regarded, but also highly desirable. In 2015, our longtime client was purchased by Lightower Fiber Networks for $1.9 billion.