Topics of Interest
- Is your OTC product like a floating giraffe?
- Treating your health care brand like a patient.
- Mother may I? Know this before contacting mom bloggers.
- Will digital dollars ever match TV?
- Archive →
Martino Flynn's Health Care Practice specializes in boosting sales and building brands for OTC, medical device, and other health care-related products and services.
We believe that even in a category as diverse as health care, effective marketing still boils down to a few basic principles:
- Grab your target's attention
- Influence the influencers
- Get your product in the public's hands
- And work with marketing specialists who have the knowledge and expertise to put it all together
The Martino Flynn Health Care Practice has extensive experience in virtually every facet of health care marketing. We've had the privilege of launching (and re-launching) OTC brands, including Delsym, ACE, Anacin, and Sucrets. Plus, we've developed integrated marketing programs for medical device manufacturers, ranging from Welch Allyn, a leader in frontline care, to CooperVision, the world's third-largest contact lens maker.
We invite you to take a look at some of our thinking and the work displayed on our site. And for a consult on your health care marketing, send us an email.
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