Supporting its growing client base in the outdoor industry community, Martino Flynn, LLC announces that is has joined the Outdoor Industry Association (OIA).

OIA was founded in 1989, and serves over 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers in the outdoor industry. The organization provides its members with: industry research; political support and representation; professional education; and consumer outreach opportunities, all dedicated to helping its members grow and preserve the outdoor recreation field.

“Martino Flynn serves a number of clients in the outdoor industry, so joining OIA was a natural progression for us,” said Kevin Flynn, partner, Martino Flynn, LLC. “However, our passion for the outdoors goes beyond the clients we work with; it’s part of our culture. We are fortunate to be a member of an organization that supports outdoor recreation as much as we do.”

Flynn, a mountaineer, represents the agency’s passion for the outdoor industry. In May 2004, Flynn reached the summit of Mount Everest. This was his second attempt to reach the world’s tallest peak. In 2002, Flynn reached 26,200 feet before turning back. He has already climbed four of the world’s highest peaks—or “Seven Summits”—including: Denali (Mount McKinley) in Alaska; Aconcagua in Argentina; Elbrus in Russia; and Kilimanjaro in Tanzania.

Dick’s Sporting Goods, an authentic full-line sporting goods retailer, and LEKI USA, the world’s leading manufacturer of ski, hiking and trekking poles, are among the clients that Martino Flynn serves in the outdoor industry.

Martino Flynn, LLC, is a full-service advertising and public relations agency. The agency serves: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services and telecommunications sectors; consumer clients in automotive, financial services, food and beverage, health care, home and garden, pharmaceuticals, sporting goods, and professional sports. For more information, call 585-421-0100 or visit www.martinoflynn.com.