Martino Flynn, LLC, received four ADDYs and one Judges’ Special Recognition Award last evening at the 15th annual Rochester Advertising Federation (RAF) ADDY award ceremony. The ADDY awards recognize excellence in the Rochester area for creative work in advertising, and are judged by professionals in the industry.

Martino Flynn work receiving ADDY recognition included:

• Ballantyne RV & Marine 30-second television commercial “Marshmallow,” which also received a Judges’ Special Recognition Award
• Ballantyne RV & Marine poster series “Recreation Tips”
• Bristol Mountain 60-second radio spot “OnCar”
• Martino Flynn Outdoor Retailer Show postcard series

Martino Flynn’s assignment was to develop a TV commercial that promoted Ballantyne RV & Marine’s annual open house sale without blending in with all the other vehicle sales that were airing at the same time. This TV commercial combines black-and-white footage nostalgic of a 1950s instructional video that dispenses “recreation tips,” including advice for both roasting marshmallows around the campfire, as well as buying a recreational vehicle. This commercial also received a Judges’ Special Recognition Award, as the judges were impressed by the way in which Martino Flynn was able to create an interesting and unique TV commercial with a limited budget.

As part of the Ballantyne RV & Marine “recreation tips” integrated campaign, Martino Flynn developed a series of posters for Ballantyne’s two showrooms. The posters mirrored the TV execution and provided a lighthearted series of tips to better enjoy recreational travels.

A parody of the General Motors OnStar campaign, the Bristol Mountain 60-second radio spot “OnCar” depicts a conversation between an “OnCar” representative and a father who is looking for someplace to take his family skiing and snowboarding. The representative directs the father to Bristol Mountain.

Martino Flynn created a series of pre-trade show postcards aimed at convincing marketing executives to meet with the agency during the 2004 National Outdoor Retailers Show. The postcards emphasized Martino Flynn’s history and strength in the outdoor recreation industry, and took a humorous approach to gain the attention of their intended audience.

Martino Flynn, LLC, is a full-service advertising and public relations agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services and telecommunications sectors; consumer clients in automotive, financial services, food and beverage, health care, home and garden, pharmaceuticals, sporting goods, and professional sports. For more information, call 585-421-0100 or visit www.martinoflynn.com.