Martino Flynn, LLC has been recognized for its outstanding work in creativity and marketing effectiveness for Delsym® (dextromethorphan polistirex), the only over-the-counter (OTC) cough syrup that provides 12 hours of cough relief in a single dose. The agency was chosen as a finalist out of 500 entries in the 2005 Medical Marketing Association's MM&M Awards in the category of best OTC product advertisement/campaign.

“It is an honor that our creative work for Delsym has earned us a nomination as a finalist among so many other influential companies,” said Kevin Flynn, partner at Martino Flynn. “We strive to create materials that not only speak to the benefits of the product, but do so in a fun and imaginative way as well.”

Delsym's trade marketing concept was built upon its unique advantage as the longest- lasting cough suppressant sold. The advertisements and marketing materials feature a “Long. Longer.” theme that emphasizes the 12-hour extended efficacy of the cough formula. In addition, the marketing materials address Delsym's additional patient benefits, including its great orange taste, single ingredient simplicity, and dosing convenience. Examples of the marketing materials can be viewed at www.martinoflynn.com.

The Medical Marketing Association's prestigious MM&M Awards acknowledge the most creative performances over the past year. Entries were judged by 39 marketing and media executives, representing pharmaceutical companies, agencies, publishers, and specialty service firms. Winners were selected in 18 categories, such as direct marketing, creative, and public relations. MM&M Gold Awards were also presented for the best total integration programs.

Martino Flynn, LLC, is a full-service advertising and public relations agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; consumer clients in automotive, financial services, food and beverage, health care, home and garden, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.