Martino Flynn, LLC received one ADDY and four Citations of Excellence Friday, May 19, at the 16th annual Rochester Advertising Federation (RAF) ADDY awards ceremony. The ADDY awards honor creative quality in advertising in the Rochester area and are judged by professionals in the industry.

Martino Flynn received an ADDY for a print advertising campaign developed for BD Medical. The ongoing campaign targets trade buyers in food, drug, and mass markets, promoting the multiple opportunities available to use ACE® Brand Heat Therapy patches. This advertising series features comical references to situations in which potential customers may desire an ACE® Brand Heat Therapy patch, such as: following excessive workouts in preparation for a high school reunion; cramped airline travel; and night on the couch from a forgotten anniversary.

Martino Flynn received Citations of Excellence for:

• Bristol Mountain full-page color newspaper advertisement “Pool”
• Bristol Mountain 60-second radio spot “The Mogul”
• Fibertech Networks direct mail campaign “IT Heroes”
• Canandaigua National Bank 30-second TV spot “Butler”

Bristol Mountain assigned Martino Flynn the task of creating an advertisement that promoted the early purchase of season passes. Martino Flynn cleverly created the advertisement “Pool” that depicted a skier on a pool slide and a snowboarder in the pool in the middle of summer, both of whom were fully dressed in outerwear with equipment. The headline read, “It’s never too early to think about ski season.”

The Bristol Mountain 60-second radio spot, “The Mogul,” is a parody on a reality television show promotion. This spot promoted Bristol Mountain as an exciting winter recreation destination.

Martino Flynn created the “IT Heroes” series of direct mail pieces in effort to position Fibertech Networks as a company that understands its employees’ needs. The series was aimed at IT professionals, and portrayed the target audience as having a passion for their profession at an early age.

Canandaigua National Bank (CNB) wanted to promote its Wealth Strategies Group. To reinforce the group’s position, “You’re Worth More,” Martino Flynn developed a 30-second television spot “Butler” that portrayed a variety of things that might be out of reach for the average person, including a butler, chauffer, or personal financial advisor. The spot goes on to further reveal that with the CNB Wealth Strategies Group, customers can have a personal financial advisor; without having to be millionaires.

Martino Flynn, LLC, is a full-service advertising and public relations agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services and telecommunications sectors; consumer clients in automotive, financial services, food and beverage, health care, home and garden, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.