Rochester, N.Y., March 18, 2008—Martino Flynn, LLC, received Best of Broadcast recognition for its "Waging Battle" TV spot produced for Dick's Sporting Goods at the 17th Annual ADDY Awards ceremony on March 14. The agency also received two Citations of Excellence. Martino Flynn received the inaugural "Best of Broadcast" award at the event for its work with Dick's Sporting Goods. The "Waging Battle" TV spot kicked off the 2007 golf season for Dick's, letting golfers know in a dramatic way that Dick's had everything they needed to prepare for their year on the links. The 30-second spot can be viewed on our blog.

"It was great to be recognized for our strength in digital media services and post production with the Best of Broadcast award," said Kevin Flynn, partner, Martino Flynn. "The advertising community is full of incredible creative talent, and we are excited to be a part of it."

Martino Flynn also received two Citations for Excellence at the awards show. The first was for the creative packaging design of CooperVision's Biosoft contact lenses. Martino Flynn developed a design that was aesthetically pleasing, functional, and adaptable across a full line of products. The end result was a graceful and elegant design solution that clearly communicated a brand that is contemporary, fresh, and distinctive within the category.

The second citation was awarded to Martino Flynn for their work with the Breast Cancer Coalition of Rochester's (BCCR) printed posters, "Art from the Heart". Martino Flynn and Xerox teamed up and donated garden-themed artwork, event posters, invitations, and save-the-date cards to promote BCCR's largest annual fundraiser, the ARTrageous Affair.

Hosted by RAF, the connection for Rochester's advertising community, the ADDY Awards recognize creative excellence in all forms of advertising from agencies in the Rochester area.

About the ADDY Awards
With more than 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 15 districts and 200-member advertising clubs. It is the only creative awards program administered by the advertising industry for the industry.

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services and telecommunications sectors; consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.