Rochester, N.Y., March 24, 2008–All Baby & Child, Inc. (ABC Kids), a non-profit corporation promoting the children’s product industry, has named Martino Flynn, LLC, its agency of record. Martino Flynn will provide marketing communications support, research, and digital media services as ABC Kids continues to develop its brand among new parents and parents-to-be.

ABC Kids is a partnership of independent juvenile products specialty retailers and their supporting manufacturers. The group plans to help educate, promote, and encourage trade between these two entities. To help fulfill its mission, ABC Kids sponsors the industry’s annual buying show, the ABC Kids Expo, where juvenile product manufacturers and independent specialty retailers are brought together to further educate and promote the products and services of the juvenile products industry.

The company’s new website, www.allbabyandchildstores.com, offers unbiased information for mothers-to-be and new parents. It provides the latest health and safety news, information, and resources for inquiring parents—and ultimately directs users to the proper sources and specialty retailers to purchase products.

“We’ve helped a number of clients create a strong market presence by implementing a well-built branding strategy,” said Kevin Flynn, partner at Martino Flynn. “Our experience in developing powerful brands will help ABC Kids become a permanent fixture, and an even more positive force, in its industry.”

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; and consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.