Martino Flynn, LLC today introduced its Sixty Plus Marketing Practice^SM (sixtyplus.martinoflynn.com), a specialized team devoted to reaching the 60+ market—the country’s most affluent and fastest-growing segment.

“As baby boomers enter their 60s, they are approaching and living those years differently than previous generations,” said Kevin Flynn, partner, Martino Flynn. “Businesses that understand this multifaceted group and know how to communicate with them stand to gain enormously. Our Sixty Plus Marketing Practice is designed to provide our clients with the insights, strategies, and tactics for reaching this demographic that drive results and build brands.”

The members of Martino Flynn’s Sixty Plus Marketing Practice have significant experience serving clients who target the 60+ market. Financial Freedom, Preferred Care/MVP, EverBank Reverse Mortgage, ACE Heat Therapy, and Canandaigua National Bank & Trust are among the clients who have benefited from Martino Flynn’s expertise in the 60+ market. In addition, the 60+ marketing team has assembled a Senior Advisory Board, a group of adults who regularly provide their perspectives on a variety of different topics.

The agency offers a full suite of services to help clients reach this booming demographic, from customer research and brand strategy to advertising, direct response, public relations, media planning and buying, and other marketing services.

“The 60+ market accounted for over $500 billion in sales last year. That kind of buying power is hard to find, and even harder to tap into unless you know the nuances of marketing to this very diverse and dynamic group,” added Flynn. “In fact, the senior market can be segmented into at least six different subgroups, based on distinct life experiences and attitudes. We know that a ‘one size fits all’ approach to marketing to this group just won’t work.”

For more information on Martino Flynn’s Sixty Plus Marketing Practice, visit sixtyplus.martinoflynn.com.

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services and telecommunications sectors; consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.