High Falls Brewing Company (www.highfalls.com), one of the largest and oldest continually operating breweries in the United States, has selected Martino Flynn, LLC, to support its efforts to renew and re-energize several of the company’s historic and craft beer brands.

“Martino Flynn has been a valuable strategic marketing partner to us. From day one, the team jumped in head first to learn everything they could about our business,” said Patrick Magallanes, vice president of marketing, High Falls Brewing Company. “Combined with the wealth of creativity that the Martino Flynn team has brought to the table, we’re confident that we’ve embarked upon an extremely successful partnership.”

Based in Rochester, N.Y., on the banks of the Genesee River, High Falls Brewing Company is best known for its historic line of Genesee brands as well as its Dundee Ales & Lagers family of craft brands. The Martino Flynn team is supporting several of the High Falls brands, such as Genesee Cream Ale and the Dundee brand portfolio which includes Honey Brown, Festive Ale, Hefeweizen, Pale Bock, and IPA. The team is also supporting several imported brands as High Falls’ Allied Brands Division is America’s exclusive distributor of Steinlager (New Zealand) and the East Coast importer of Imperial (Costa Rica).

“We are honored to be working with High Falls Brewing Company, and look forward to a long, successful partnership,” said Kevin Flynn, partner at Martino Flynn. “We’re excited to help High Falls renew the energy of its premier brands.”

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; and consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.