With one of the largest in-house media departments in Rochester, Martino Flynn is uniquely qualified—and experienced—in all aspects of traditional and online media buying and research. Starting from a holistic marketing communications approach, our buyers, planners, and analysts focus on every detail of your campaign—from the initial planning and research to the post-buy analysis.

We understand the planning and purchasing of all media:

• Leverage best attributes of each medium
• Proficient in online media planning and placement, including search engine marketing (SEM)
• Maximize levels of reach and frequency
• Use media sales process to our advantage

We use our media buying strength to earn value-added promotions:

• No-charge or low-charge spots, billboards, and promotional announcements
• Literature distribution policies
• Prizes and sales incentives

We utilize qualitative data and analysis to build effective media schedules:

• Rely heavily on NSI and Arbitron audience estimates
• Evaluate cost-per-points/overall audience delivery
• Assess audience delivery for value-added opportunities
• Technological resources guide our recommendations:
  SmartPlus, Arbitron, Nielsen, SRDS, Media Market Guide, Google Analytics
• Also use references: CMR, Media Audit, ABC, MRI, Mendelsohn, Scarborough, Datatrak, AAAAs