Search Engine Marketing / Search Engine Optimization

With the vast majority of Web users utilizing search engines like Google to look for products or services, effective search engine marketing has become the foundation of any successful digital marketing plan.

SEM

Martino Flynn will work with you to market your website via search engines, whether by paid or sponsored listings (pay-per-click), improving your ranking in organic listings, or a combination of both. Our media team, led by an Interactive Media Buyer certified by Google as an "AdWords Qualified Individual," can help you with:

• Search strategy and budgeting
• Site analysis
• Keyword list generation
• Search engine optimization
• Google Adword copywriting

SEO

When Web users are searching for a product or service that you offer, the higher you rank in their search listings, the more likely they are to click through to your website. Martino Flynn's Digital Media Services group and Media Department work together in a four-step process to ensure your site is as "search engine friendly" as possible.

1. We develop a list of keywords that prospects would commonly search with, including general terms, specific products and services, need-based terms, and terms relating to competing products and services.
2. Next, we prioritize and categorize the keyword list to help determine which terms need optimization.
3. Our Digital Media Services team then utilizes a number of tactics and techniques to help improve natural search rankings on selected terms.
4. Finally, we continually monitor and optimize our efforts to maintain high natural search rankings.