Sixty Plus Marketing Practice

As baby boomers enter their 60s, they're approaching and living those years differently than previous generations did. Businesses who can understand this multifaceted group—and master the tricky challenge of communicating with them—stand to gain enormously. At Martino Flynn, we've been helping marketers do just that for some time now—with insights, strategies, and tactics that drive results and build brands.

We’ve worked with a number of clients who market exclusively to this age group, including Financial Freedom and the National Council on Aging. However, we’ve also helped those companies who market to a more general audience to devise and execute programs specifically for the older consumer. This experience has given us the ability to understand not only the broad principles of marketing to this large, dynamic audience but the nuances as well.

Insight. Our Sixty Plus Marketing Practice has conducted numerous studies on the 60+ consumer for a variety of clients. We’ve also convened a Senior Advisory Board, a group of older adults who regularly provide their perspectives on a range of different topics. In other words, our understanding of the Sixty Plus Market runs both wide and deep.

Is it worth it? Consider some of the data: This market accounts for 60% of all healthcare spending, buys 43% of all new cars, accounts for 80% of all luxury travel, and purchases 25% of all toys. Is it worth your while to market to this audience? Big time.

To learn more about our capabilities, visit http://sixtyplus.martinoflynn.com.

To contact our Sixty Plus Marketing Practice right away, visit http://sixtyplus.martinoflynn.com/letstalk/.