Results that are Easy to Love
Capturing attention when you have a new medical device is one thing. But what if it’s more than 40 years old? That was the challenge for Maquet with its tried-and-true solution for hemodynamic support.
OUR FRESH APPROACH WORKED HARDER AND SMARTER TO COMBAT COMPETITIVE THREATS
In the U.S. market, we leveraged the long history of Intra-Aortic Balloon Pumps (IABP) as a positive. And we created a media plan that reached our audience when they were doing research online or reviewing medical journals.
After staving off market-share erosion in the U.S., we tested the campaign in targeted European markets. That led to creative and media refinements in some geographic areas for a more conservative audience.
Web Traffic Spikes Tied to Digital Flights
BY EVALUATING CONVERSION METRICS, WE OPTIMIZED OUR CAMPAIGN FOR IMPRESSIVE RESULTS.
Increased visits to Maquet IAPB pages
IT WAS A LEVEL OF SUCCESS THAT OUR CLIENT SIMPLY LOVED.
“Martino Flynn made a positive impact on our business, with a fresh creative campaign and an effective digital presence. There is no doubt in my mind that without these activities, our business would have suffered greatly given the competitive and clinical challenges hurled at us.”