OTC TV Spots & Video
W. F. Young partnered with Martino Flynn to rebrand its Absorbine Jr. liniment. The resulting tagline—Pain Relief With Real Horsepower—conveyed the efficacy of the product while leveraging the company’s heritage in the equine industry. The entire spot was filmed on location to ensure authenticity to the rural lifestyle of the target audience. Taking advantage of the set-up, a photographer was also on site to take still photos for use on the web.
Whether it’s a headache, muscle pain or something in between, Martino Flynn has developed the right formulation for effective over-the-counter advertising. We start with a deep dive into the target audience, learning about their conditions, feelings, preferences, shopping behaviors and media consumption. Combining that knowledge with product information and budget parameters helps us make the proper diagnosis. The cure—efficiently produced television spots that effectively drive sales.