Vibra Health Plan
How a Medicare Advantage provider used the Martino Flynn advantage to control costs and meet sales goals.
Health plans that provide Medicare Advantage (MA) face a myriad of unique and daunting marketing challenges. They have to deal with CMS regulations, diminishing profit margins, market saturation, stiff competition, and general consumer confusion with health insurance plans—all while developing an AEP campaign that delivers enough new members to hit enrollment targets.
How could a startup health insurance company hope to compete with established competitors? Find an experienced marketing partner.
Vibra Health Plan, a startup health insurance company in Pennsylvania, needed a strategic partner to help elevate awareness of its unfamiliar brand and educate consumers about its MA plans. Most importantly, Vibra Health Plan needed to make its message stand out among its more established competition, and generate enough leads to hit its initial sales goals.
We delivered an integrated, multi-channel marketing solution to get the Vibra Health Plan name in front of just the right people.
Martino Flynn created a multi-touch direct mail campaign that was targeted to individuals that research and analytics told us would be most likely to enroll with Vibra Health Plan. This was paired with a robust paid search campaign, a digital display campaign, a free standing insert, and a print ad campaign to gain maximum exposure at a minimum cost.
Nine agencies. Five finalists. One right choice.
Numbers don’t lie: Vibra Health Plan included nine agencies in its review process and ultimately selected Martino Flynn—because we delivered the lowest member acquisition cost, while ensuring that its sales goals would be achieved. It was simply a case of doing what we do best: helping our clients do more with less.